Most may be aware that the Amazon Kindle is innovative. Sure, it’s got the “electronic ink” that conserves beaucoup energy – and therefore does not produce eye fatigue, does not heat up your lap, and won’t run out of juice at the least opportune time. But also just think about what it means to have hundreds of thousands of books and magazines at your fingertips – making it particularly easy to travel with. Kindle 3G Wireless Reading Device, Free 3G + Wi-Fi, 6″ Display, White, 3G Works Globally – Latest Generation

HEY, IT’S A LOT BETTER THAN YOU MIGHT THINK – HERES WHY: I don’t know about you, but when I am about to leave on a business trip, I have enough on my mind besides trying to figure out which one or two books to bring and read on the plane (limited carry-on space, remember). Wait, then I think “No, maybe I should get caught up on back issues of ‘The Economist’ or ‘Fortune’ instead”. See what I mean? With the Amazon Kindle, you don’t even have to think about deciding what you might need ahead of time BECAUSE IT’S ALL THERE! Kindle Leather Cover, Black (Fits 6″ Display, Latest Generation Kindle)

There’s more, especially for those of us who want the social networking, community experience, and collective wisdom of everyone else who might have read Seth Godin’s “Linchpin” (for instance). Not only can you mark key passages and record your notes, but you can PUBLISH YOUR HIGHLIGHTED KEY PASSAGES to the Kindle community cloud and also see what they collectively think is particularly insightful. Talk about a marketer’s dream! If you are too busy and just want to check out a business book say on a best-seller list and stay on top of what your peers deem collective wisdom – just download it for ten bucks and READ THEIR HIGHLIGHTS before you invest your very precious time to studying the entire text.

Way to go Amazon, and way to go for you too when you discover there is a lot more benefit to it than meets the eye!
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